354 Racebrook Rd., Orange, CT 06477 · 203-298-9619 · michael@bakermedia.com
CREATIVE DIRECTOR – WEB, SOCIAL MEDIA ARCHITECT
I am seeking opportunities to work with existing creative teams (or help build internal teams) and provide insight and creative solutions for establishment and growth of desktop and mobile web presences with emphasis on social media.
SUMMARY OF QUALIFICATIONS
Create engaging and inspiring web designs with refined typography and visual clarity that communicate ideas effectively.
Comprehensive knowledge of the creative, technical, and operational challenges related to launching web presences of any scale.
Comprehensive knowledge of the creative, technical, and operational challenges related to creating and launching mobile apps.
Full command of WordPress theme creation and customization.
Strategic vision of the social media landscape and infusing social media practices across web presences.
Adept at analyzing design problems and collaborating with design teams in culling clear design objectives.
Strong presentation and selling ability; Ability to work under pressure and meet tight deadlines.
Strong networking and relationship building ability.
PROFESSIONAL EXPERIENCE
Bakermedia, Orange, CT 2001 — Present
Owner
Formed and manage web presence design and consulting shop Bakermedia.com. Provide services in wide variety of areas including full scale website design, web presence management, social media establishment and growth, Internet consulting, bridging the gap between creative and technology, viral marketing, global branding and motion graphics.
Designed, built, implemented and maintained over 100 web sites, including mid-to-large sized corporate internet presences, global brands, celebrity/entertainers, intranets, e-commerce, small businesses.
An integral part of new business pitches harnessing clients such as ESPN, Simon & Schuster, Il Palazzone, Comedian & Radio Personality Nick DiPaolo, Actor Rondell Sheridan, Actor & Radio Personality Artie Lange, Spinnaker Property Management and Blogtalkradio.
Assisted creative services within ESPN Affiliate Sales and Marketing, personally completing approx. 100 individual creative tasks over 3 years including full web sites, short films, dvd’s, logos, powerpoint, interactive games and more. Samples available upon request.
Proven track record implementing original social networking concepts that increase the power and consistency of company’s brand within the social web, drive engagement across platforms like Facebook, Twitter, and YouTube, and establish processes for managing company’s social media footprint.
Established and managed 30+ Facebook Pages for businesses, Google (Local, Webmaster Tools/XML Sitemap, Analytics), Twitter and Youtube accounts
Daily “celebrity” and live show ghost writing, tweeting and social updating for Nick DiPaolo and Artie Lange via “The Nick and Artie Show”. (M-F 10pm-1am EST Sirius, XM, DirecTV)
Created and launched an educational cartoon iPhone and Android app for toddlers.
Paid live Internet broadcaster for Blogtalkradio, BlogTV and Yahoo! Live.
Provide thought leadership and strategy for all digital initiatives.
Management of freelance development and/or design resources.
In-depth knowledge of UI/UE design. Information Architecture/developing all navigational flow constructs for optimal user experience for both desktop and mobile.
Create innovative web designs with refined typography and visual clarity that communicate ideas effectively.
Conceptualize and develop rich motion graphics for promotions, collateral, sales, and viral marketing purposes.
TECHNICAL SKILLS
Advanced Adobe Creative Suite CS5.5 (Photoshop, After Effects, Dreamweaver, Premiere, Illustrator, Encore, Encoder, Flash)
Social media integration tools (WordPress, Facebook, Google Plus, Youtube, Twitter, RSS, Mobile)
Social media marketing (Blogging, content creation, Facebook, YouTube, Twitter, Live radio/video platforms)
WordPress, Vbulletin, SEO, Google Plus, Google Places, Google XML Sitemaps/Webmaster Tools, Google Analytics
Advanced working knowledge of standards based front end development including XHTML, HTML5, CSS, PHP, XML and Javascript
