Michael Baker Professional Resume (updated 7/1/2011)

by BakerMedia on July 1, 2011

354 Racebrook Rd., Orange, CT 06477 · 203-298-9619 · michael@bakermedia.com

Web Design &
Social Media Professional

SUMMARY OF QUALIFICATIONS

Create engaging and inspiring web designs with refined typography and visual clarity that communicate ideas effectively.

Comprehensive knowledge of the creative, technical, and operational challenges related to launching web presences of any scale.

Strategic vision of the social media landscape and infusing social media practices across web presences.

Adept at analyzing design problems and collaborating with design teams in culling clear design objectives.

Strong presentation and selling ability; Ability to work under pressure and meet tight deadlines.

Strong networking and relationship building ability.

PROFESSIONAL EXPERIENCE

Bakermedia, Orange, CT 2001 — Present

Co-Owner

Formed and manage web design and consulting agency http://bakermedia.com. Provide services in wide variety of areas including full scale web site design, web presence management, social media establishment and growth, Internet consulting, bridging the gap between creative and technology, viral marketing, global branding and motion graphics.

Designed, built, implemented and maintained over 100 web sites, including mid-to-large sized corporate internet presences, global brands, celebrity/entertainers, intranets, e-commerce, small businesses.

An integral part of new business pitches harnessing clients such as ESPN, Simon & Schuster, Il Palazzone, Comedian Nick DiPaolo, Actor Rondell Sheridan, Spinnaker Apartments Milford and Blogtalkradio.

Helped begin creative services within ESPN Affiliate Sales and Marketing personally completing approx. 100 individual creative tasks over 3 years including full web sites, short films, dvd’s, logos, powerpoint, interactive games and more. Samples available upon request.

Proven track record implementing original social networking concepts that increase the power and consistency of company’s brand within the social web, drive engagement across platforms like Facebook, Twitter, and YouTube, and establish processes for managing company’s social media footprint.

Provide thought leadership and strategy for all digital initiatives.

Management of freelance development and/or design resources

In-depth knowledge of UI/UE design (Information Architecture/developing all navigational flow constructs for optimal user experience).

Create innovative web designs with refined typography and visual clarity that communicate ideas effectively.

Conceptualize and develop rich motion graphics for promotions, collateral, sales, and viral marketing purposes.

Itonicmedia, Norwalk, CT 2000-2001

Art Director Web

Oversaw all creative output for web design start-up relying on experience and judgment to plan and accomplish goals, Performed a variety of tasks leading and directing a creative team on diverse web projects from conceptualization to execution, Acted as liaison between clients, project managers, and programmers to meet business objectives.

Blue Marble, New York, NY 1999-2000

Web Designer

Emphasis on HTML, Graphics and Flash production for the web presences of Cadillac, Folgers, and GM, getting first taste of “Manhattan agency” style and quality.

ESPN, Bristol, CT 1998-1999

Web Designer

Helped create the Domestic and Affiliate websites and designed company’s first Intranet.

TECHNICAL SKILLS