You have a web guy, maybe on staff or maybe a freelancer. Generally everyone hates their web guy because they are often difficult to get a hold of or have an inability to communicate in “English”. Maybe they have very elaborate excuses or over-complicated pricing. The core reason is, it’s not their full time job or their business, it’s something they do on the side for extra money. Given how fast simple web design turned into social media, most web guys fall flat in the current landscape altogether.
This is no longer an industry for the bargain hobbyist, this is a professional service and a team effort. Social media takes time. It takes resources and equal commitment from the agency and the client. In order for social media to work you need open and clear communication.
Along came Facebook, Twitter, Linkedin, and Youtube. You set up a Facebook page and invited all of your friends, added some pics and maybe even your old Cablevision TV spot… and now it sits there, stuck at 300 “likes”. You set up Twitter and on top of having no idea how it actually works you have 12 people with fake names as followers and all of this is completely detached from your website because your web guy has no concept of social integration.
What about Google? The biggest and most important question for every business owner is “how do people find me in Google!”
Web designers can be hard to get, social media experts typically have no idea how website architecture actually functions, and neither of them have any idea how the other 2 directly impact the MOST IMPORTANT THING: People finding you via Search. Search Engine Optimization (SEO) is web design and is social media. It’s all one bundle of joy for every business across the country.
Every small, medium and large business, every entertainer, every network, agency and brand in America needs help with social media, right now.
Never fully trust a “social media expert” that does not have a social footprint because they are lying OR they are new, either way, they are not an expert! The problem in the current Internet landscape and our industry is that everyone that has ever set up a blog, Twitter account or Facebook page is claiming to be a social media expert or a seasoned web professional. The truth is they are delivering the worst advice to their clients because they are misinformed or selling services they cannot deliver.
I heard someone say, “We don’t need a website because Facebook will just be our website”, and another said “What do I need Google for, it won’t help people find us because we’re such a small, niche market”.
So this leads us to a new service offering for business owners and managers…
The Bakermedia Website and Social Media Audit
Your nagging questions answered!
- You have an existing team but you feel they are missing the mark in the modern web
- You have no team or web help and wonder where to start
- You are tired of run-around answers or don’t fully trust the advice you’ve been given
- You are not showing up in Google for terms you should be showing up for
- You need ideas for a stagnant social media presence
- You need advice or training for current staff
- We review your website, Google presence and social presence and deliver detailed notes ahead of a phone call or personal meeting.
- We go over everything in a way that you can fully understand.
- You use our advice and information or take directly to your team to implement necessary changes.
Look them up on Facebook, Twitter, Google+, Linkedin, Klout, Youtube.
Do they have a blog… and do people actually read it and share it?
Then repeat process for their clients!






